Connections: Google, search data and the CRM.

Administration → Connections links the site to the services you already use, so nothing has to be copied by hand. Only the services in the list can be connected.

How a connection works

• Google uses your own OAuth app from the Google Cloud console: copy the redirect address from the screen into the app, then paste its client ID and secret, and click Connect. You sign in with Google and allow access.
• Bing, HubSpot, Pipedrive and Raynet use an API key from their settings (Raynet also needs your user name and instance).
• Keys and tokens are encrypted with the site's own key. They are never shown again, never exported with the site and never given to Claude.
• Every call is logged without its content; sending is limited per minute and retried up to five times. Errors appear on the screen.
• Disconnect revokes the access and forgets the tokens.

Google Business Profile

• Load my locations, pick the location and save. The opening hours from Settings → Company and their exceptions are then sent whenever they change and once a day.
• Tick Post news to the Business Profile and every newly published news item becomes a post with its image and a “Learn more” button.
• Reviews and the rating come back once a day. Show them with the Google reviews element (count, minimum stars, summary, link to all reviews) or use {{fact.google_rating}} and {{fact.google_reviews}} in text.

Search data

With Google connected, Load my properties and pick your Search Console property. With a Bing Webmaster Tools key, Bing works too. Once a day the top queries and pages (clicks, impressions, CTR, position) and the sitemap counts appear in Statistics, in the monthly report and for Claude.

Enquiries to a sheet and to the CRM

• Google Sheets: tick Enquiries to a sheet and click Create the sheet. Every new enquiry becomes a row.
• HubSpot, Pipedrive, Raynet: tick Send enquiries. Each enquiry becomes a contact (or updates the existing one), a lead and a note.
• Limit it to some forms by their names. Job applications are sent only when you tick it, and only with the CV's name, never the file.

Social posts

Every published news item gets a draft post for each network chosen in Settings (Facebook, LinkedIn, X, Instagram) with a tracked link and the image. Edit it under the news item, copy it and mark it as posted – the site never posts anything by itself.