Statistics.

Site care → Statistics shows how many people visit the site and which pages, campaigns and sites bring enquiries and newsletter sign-ups. It measures without cookies, so visitors do not have to consent.

Periods and totals

Pick 7 days, 30 days, 90 days or 365 days at the top. Four tiles sum up the period:

• Visits and Page views.
• Leads (enquiries and sign-ups) – form enquiries plus confirmed newsletter sign-ups.
• Visits that became a lead – the conversion rate.

The chart Page views and visits by day follows. Hover over a bar to see the numbers for that day, including leads. The start screen of the administration shows the last 14 days too.

What the tables show

• Pages that bring leads – views, Enquiries / sign-ups and Conversion for each page.
• Campaigns – visits and leads from links with utm_ parameters, shown as source / medium / name.
• First pages of visits that brought a lead – where the visit that ended in a lead started. Known only for visitors who allowed marketing in the cookie bar, and only when Remember where leads came from is on (see Privacy and cookies).
• Where visitors come from – the sites that sent visitors.
• Devices – phone, tablet or computer.
• Pop-ups – views, conversions and conversion rate. These counters run since the pop-up was made or reset, not for the chosen period.
• Most read news – the ten news items with the most views.

How it measures

A visit is one visitor on one day. Kaleta recognises a visitor by a code made from the IP address, the browser and a key that changes every day. The IP address itself is never stored, and the codes are deleted after a day or two, so nobody can be followed over time.

• No cookies and no consent needed.
• Bots and automated tools are not counted. Neither are previews.
• The referring site and the campaign are recorded once per visit. Links within your own site do not count.
• Only counts are kept. Page and campaign details older than about 400 days are deleted.

Ask Claude

Claude reads the same report with get_stats, for 7, 30, 90 or 365 days. Ask it which pages bring enquiries or how a campaign went. It gets counts only, no personal data.

Settings → Analytics

The tab is also one click away from the Analytics and tags card in Administration → Integrations.

• Built-in statistics – shows whether the measurement is on. Its only switch is the Statistics feature under Administration → Features, on by default; when it is off, nothing is measured and Statistics leaves the menu. A site that had the built-in statistics switched off here before Kaleta 3.2 has the feature switched off after the update.
• Google Analytics – enter the measurement ID (G-XXXXXXXXXX). With a cookie bar on (see Privacy and cookies), it runs only after the visitor consents.
• Google Tag Manager – enter the container ID (GTM-…). Consent mode is built in: with the built-in cookie bar the container starts after the visitor allows analytics or marketing. Kaleta sends conversion events to the data layer – generate_lead (a form), sign_up (a newsletter sign-up), popup_conversion, click_phone, click_email and file_download – and the tab links to a container template with triggers for them, GA4 event tags and a Google Ads lead conversion tag. If Google Analytics also runs through the container, leave the field above empty so visits are not counted twice.

Under Other tools (Matomo, Plausible, custom code):

• Matomo – address and Matomo – site ID for your own Matomo. It waits for analytics consent like Google Analytics.
• Plausible – domain – uses no cookies and loads without consent.
• Custom code in the head – inserted on every page regardless of consent. Use it only for code that stores no cookies.