SEO and languages
SEO and AI search.
Sitemap, canonical addresses, structured data, redirects and llms.txt are automatic; the site audit shows what to fix, and Settings → SEO and GEO covers the rest.
Settings → SEO and GEO
Automatic
- Sitemap, canonical addresses and
robots.txt. - Structured data – company, breadcrumbs, FAQ, news articles, and the type of collection items (service, person, product, event) – see item pages.
- Redirects – changing the address of a published page, news item or category creates a 301 redirect from the old one.
- llms.txt – a guide to the site for AI models, including collection item pages (can be switched off), and optionally news as plain Markdown.
Settings → SEO and GEO
- Whether the site may be indexed at all (switch off only while building it).
- The default sharing image (ideally 1200×630 px) and site verification for Google and Bing.
- IndexNow – announce new news to Bing, Seznam and Yandex within minutes.
- Your own
robots.txtrules.
Each page has its own search-engine title, description, sharing image and noindex – see Page settings.
Site audit
Site care → Site audit goes through the whole site and lists what to fix, each with a link to where you fix it: links to pages that do not exist (in pages, site parts, templates, the menu, collection items and news), broken external links, pages and item pages without a description, duplicate titles, menu items pointing at hidden pages, buttons without a link, images without a description, the heading outline, and addresses that often end in “not found”. Claude runs the same audit with site_audit and can fix what it finds.
Redirects and 404s
With the Redirects feature, Site care → Redirects manages redirects from old addresses. When visitors repeatedly land on an address that does not exist, the start screen says so. For each address choose Redirect (the form is filled in, add the target) or Ignore (nothing replaces it, or it is a bot); Ignore all dismisses the warning until a new address appears. Probes of bots looking for other systems are not recorded, and an address that works again drops out by itself.
Analytics
Settings → Analytics: the built-in cookie-free statistics, or Google Analytics (loads only after consent), Matomo or Plausible.